Privacy Policy

1. Introduction

Welcome to SafariBrew ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website safaribrew.com (the "Site") or make a purchase, including any other media form, media channel, mobile website, or mobile application related or connected to the Site.

We encourage you to read this Privacy Policy carefully to understand our practices regarding your personal information. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by all the terms outlined in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

This Privacy Policy applies to all information collected through our Site, as well as any related services, sales, marketing, or events. It does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party, or by any third party, including through any application or content that may link to or be accessible from the Site.

2. Information We Collect

2.1 Personal Information You Provide to Us

We collect personal information that you voluntarily provide to us when you register on the Site, express an interest in obtaining information about us or our products, participate in activities on the Site, or otherwise contact us. The personal information we collect depends on the context of your interactions with us and the Site, the choices you make, and the products and features you use. The personal information we collect may include:

• Contact Information: We collect your name, email address, postal address, phone number, and other similar contact data when you create an account, place an order, or contact our customer service.
• Account Information: We collect username, password, and security questions/answers when you create an account on our Site.
• Payment Information: We collect data necessary to process your payment if you make purchases, such as your credit card number and the security code associated with your payment instrument. All payment data is stored by our payment processor, and you should review their privacy policies and contact them directly for responses to your questions.
• Order Information: We collect details about the products you purchase or consider purchasing, including product preferences, order history, and shipping information.
• Profile Information: We collect your preferences, product reviews, and feedback when you interact with our Site.
• Communications: We collect and store your communications with us, including customer service inquiries, product reviews, and survey responses.

2.2 Information Automatically Collected

When you visit, use, or navigate our Site, we may automatically collect certain information about your device and your interaction with the Site. This information does not reveal your specific identity but may include:

• Device Information: We collect device information such as your computer's IP address, browser type and version, operating system, and other technical information.
• Usage Data: We collect information about how you interact with our Site, including the pages you visit, the time spent on those pages, the links you click, and other browsing actions.
• Location Data: We collect general location information based on your IP address to customize your experience and for fraud prevention purposes.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect and store information about your browsing activities. For more information, please see our Cookies section below.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media: If you choose to link your social media accounts to our Site or interact with us on social media platforms, we may receive information from those platforms.
• Business Partners: We may receive information about you from our business partners, such as when they help us with marketing or promotional campaigns.
• Analytics Providers: We work with analytics providers who help us understand how visitors interact with our Site.
• Payment Processors: We receive information from payment processors regarding your payment transactions.

3. How We Use Your Information

We use the information we collect for various business purposes in accordance with applicable laws. These purposes include:

3.1 To Provide and Maintain Our Services

We use your information to provide you with the products and services you request, process transactions, maintain your account, and ensure our Site functions properly. This includes fulfilling orders, processing payments, arranging for shipping, and providing customer service. We use your contact information to send you order confirmations, shipping updates, and respond to your inquiries. This processing is necessary for the performance of our contract with you.

3.2 To Improve Our Products and Services

We analyze how you interact with our Site to improve our existing products and services and develop new ones. We use usage data to understand which features are most popular, identify user preferences, and detect and fix technical issues. This helps us enhance user experience, streamline our operations, and develop products that better meet your needs. This processing is based on our legitimate interest in improving our business offerings.

3.3 To Communicate with You

We use your contact information to communicate with you about your orders, account, and our services. This includes sending transactional emails, responding to your questions, and providing customer support. With your consent, we may also send you marketing communications about products, services, and promotions that may interest you. Each marketing email contains instructions on how to opt out of receiving future marketing communications.

3.4 To Personalize Your Experience

We use your information to personalize your experience on our Site. This includes showing you products based on your browsing history, purchase history, and preferences. We may also use this information to provide you with tailored content, recommendations, and offers. This processing is based on our legitimate interest in providing you with a more relevant and engaging experience.

3.5 For Security and Fraud Prevention

We use your information to protect the security and integrity of our Site, detect and prevent fraudulent transactions, and enforce our Terms of Service. This includes monitoring for suspicious activities, verifying your identity, and protecting against unauthorized access to your account. This processing is necessary for our legitimate interest in ensuring the security of our business and protecting our customers.

3.6 For Legal Compliance

We may use your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests. This includes maintaining records for tax purposes, responding to legal requests, and establishing, exercising, or defending legal claims. This processing is necessary for compliance with our legal obligations.

3.7 With Your Consent

We may use your personal information for other purposes with your consent. You can withdraw your consent at any time by contacting us using the information provided in the "Contact Us" section below.

4. Information Sharing and Disclosure

We may share your information in the following situations:

4.1 Service Providers

We share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for any other purpose. Our service providers include:

• Payment processors to securely process your payment transactions
• Shipping and fulfillment companies to deliver your orders
• Customer service providers to assist with your inquiries
• Marketing and analytics companies to help us improve our services and reach customers
• IT and cloud service providers to host our website and store data

We ensure that all service providers have appropriate security measures in place to protect your data and are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

4.2 Business Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of such a transaction. We will notify you of any such change in ownership or control of your personal information via email and/or a prominent notice on our Site.

4.3 Legal Requirements

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena. We may also disclose your information when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

4.4 With Your Consent

We may disclose your personal information for any other purpose with your consent. For example, we may share your information with business partners with your permission for joint marketing efforts or promotions.

4.5 Aggregated or Anonymized Data

We may share aggregated or anonymized information that does not directly identify you with third parties for research, marketing, analytics, and other purposes. This information cannot reasonably be used to identify you.

5. Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.

5.2 Types of Cookies We Use

We use several types of cookies on our Site:

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work if you do so.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

5.3 Cookie Management

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

5.4 Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we currently do not respond to such signals. However, you can usually choose to disable cookies or to be notified when a new cookie is sent to your computer or mobile device. Be aware that disabling cookies may affect the functionality of this Site.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. We use physical, electronic, and managerial procedures to safeguard and secure the information we collect. These measures include:

• Encryption of sensitive information such as payment details
• Regular security assessments and vulnerability scanning
• Secure access controls and authentication procedures
• Regular backups and data recovery procedures
• Employee training on data protection and security practices

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event that we become aware of a data breach affecting your personal information, we will notify you and relevant authorities as required by applicable law.

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal information, and applicable legal requirements.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

7.1 Access and Information

You have the right to request information about the personal data we hold about you. We will provide this information within 30 days of your request, subject to verification of your identity. You can access much of your information by logging into your account on our Site.

7.2 Correction

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, or out of date.

7.3 Deletion

You have the right to request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected. However, we may need to retain certain information for legal or administrative purposes, such as record keeping, maintenance of opt-out requirements, or fraud prevention.

7.4 Restriction of Processing

You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of your personal information or object to us processing it.

7.5 Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that information to another controller without hindrance from us, where technically feasible.

7.6 Objection to Processing

You have the right to object to our processing of your personal information in certain circumstances, such as for direct marketing purposes or when we are relying on our legitimate interests as the legal basis for processing.

7.7 Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

7.8 Marketing Communications

You can opt out of receiving marketing communications from us at any time by:

• Following the opt-out or unsubscribe instructions contained in the marketing communication you received
• Sending an email to privacy@safaribrew.com with "UNSUBSCRIBE" in the subject line
• Updating your communication preferences in your account settings

Please note that even if you opt out of receiving marketing communications, we may still send you non-promotional communications, such as those about your account, orders, or our ongoing business relations.

7.9 How to Exercise Your Rights

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to verify your identity before responding to your request. We will respond to all legitimate requests within 30 days.

8. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at the address provided below. If we become aware that we have collected personal information from children without verification of parental consent, we will take steps to remove that information from our servers.

9. International Data Transfers

We are based in the United States and process data both within and outside the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed by us and our service providers in the United States and other countries where our servers are located.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that these countries may not have the same data protection laws as your country. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These safeguards include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA in accordance with European data protection laws.

By providing your personal information to us, you consent to the transfer, storage, and processing of your information in countries outside of your country of residence.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will notify you either through the email address you have provided to us or by placing a prominent notice on our Site.

We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information. Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of such changes.

11. Contact Us

If you have any questions, concerns, or comments about this Privacy Policy, our data practices, or would like to exercise your rights, please contact us by:

We will respond to your request within 30 days. If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority.